Letter from CEO

As the newly appointed CEO of Ara Safety, I look forward to delivering on our present market opportunities and growing our business through market leadership and innovation.  Paramount to our growth will be the creation and implementation of a workable, scalable and sustainable Business Development Plan – one that allows for rapid growth while delivering long term value for the Company’s unique mix of stakeholders, including investors, firefighters, governments, insurance companies and the people of the communities in which Ara serves.

Ara has a solid foundation from which to grow.  Under renewed leadership and funding we will focus on servicing and increasing our substantial existing customer base, while bringing new technologies to market and exploring opportunities for international expansion.

Ara is poised to become a global leader in its chosen markets, and with this in mind we have set the following key priorities:

  • Build operational infrastructure to support rapid and sustained growth
  • Expand our sales and distribution network
  • Bring new technologies and product innovations to market
  • Build upon international expansion opportunities
  • Build brand equity
  • Develop a marketing plan capable of promoting new technologies and supporting international expansion.

I am excited about Ara’s future and look forward to contributing my expertise in start-up ventures, particularly in the areas of marketing, finance, and business development, towards the team effort required to meet the Company’s current challenges and realize Ara’s promising future.


Peter Steele
Chief Executive Officer