A Message to Investors

As the new CEO of Ara Safety, I am honoured to carry on Ara Safety’s vision of reducing loss to life and property through thought leadership and innovation and to deliver long term value for all of our stakeholders, including investors, firefighters, governments, insurance companies, trainers and the communities we serve. Underlying this vision is a commitment to social and environmental responsibility in the design, manufacture, distribution and deployment of all our products.

Ara Safety has already laid the foundation for rapid and sustained growth. Under the leadership of James Fierro, now the Executive Chairman of Ara Safety, the company has developed strategic partnerships with key organizations in the fire and life safety community, begun a rollout of the groundbreaking Fire Interruption Technology, and added key marketing and sales staff to the team.

In leading Ara Safety in its next phase of growth and it becoming a global leader in life safety, we have set the following key priorities:

Build operational infrastructure to support rapid and sustained growth
Expand our sales and distribution network
Acquire key related life safety technology and complete the consolidation of global intellectual property in related fire suppression technology
Build and acquire world leading competencies in related areas of life safety
Build brand equity in Fire Interruption Technology and a marketing system capable of rapidly moving newly acquired products and product innovations to market

I am eager to embark on this journey with Ara Safety and look forward to contributing my experience in marketing, finance, transportation, and business development in building Ara Safety as a global leader in life safety.

Thank you for your interest in our company.

Warm regards,

Michael Ainsworth
Chief Executive Officer